WHAT WE'LL TALK ABOUT TODAY

How your property SHOWS

Most people first encounter your home through the photos online and through their showings. How your property presents is an important step to getting people through the door.

A potential Buyer decides within seconds if they want to see your property in person.

Getting the property READY

Ensuring the property shows at it's best is easier than you may think. Some things we may suggest:

• Decluttering
  
• Painting
• Small touch ups/fixes
• Hardware changes in kitchen and bathroom
• Small renovations?
  

STAGING!

We offer two types of staging:

• Virtual Staging/Renovation
  
• Happens to photos directly
  
• Physical Staging
• Physical changes to your home are made
  

There's pros and cons to both, however they both allow your property to show it's very best in the marketing photos.

Before

*Virtual Staging

After

VIRTUAL

STAGING

After

Virtual staging happens to the photos directly and no physical changes to your home are made.*

Pro: Your physical space will remain unchanged during the listing duration and potential cost savings

Con: During showings, your space will not be updated with the changes, so your property will show in as-is condition

Before

*There may be some furniture you need to move and some decluttering that happens before the photos

BEFORE

AFTER

VIRTUAL

Renovation

Virtual renovation also happens to the photos directly.

Pro: Your physical space will remain unchanged during the listing duration and potential cost savings

Con: You need to disclose that the property has been virtually renovated and "before" photos should be included

Before

After

BEFORE

AFTER

PHYSICAL

STAGING

After

Physical staging happens directly to the property and any furniture and art work remains in/outside the home for the duration of the listing.*

Pro: Your physical space will remain as the photos suggest for the potential buyers

Con: You may need to put things into storage for the duration of the staging. and extra care is needed if you are staying in the space while the property is staged

Before

*In some instances, the furniture and art work is returned before the property sells

BEFORE

AFTER

Videography!

• Short Video
  
• Long Video
  

If you're not using high quality video in today's market, you're not showcasing your home at the highest level. On top of that, you're limiting the amount of people who see your home, which limits your buyer pool.

SHORT VIDEO

THE DRAW

The purpose of short video is to draw in buyers that would not otherwise have known about your property. It's also short and sweet for those quick social media views!

Where it is showcased:

• Social Media (Instagram, Facebook etc)
  
• Digital ads
  

LONG VIDEO

THE TOUR

The purpose is to properly showcase your home specifically to people who have already seen it and want to make sure they're making the right purchasing decision. The long video also appeals to people looking for more information on your home before seeing it in person!

Where it is showcased:

• Youtube
  
• Custom landing page
  
• MLS Virtual Tour Link

The PROCESS

Pre-Listing

Listing

Certain things need to happen before your property hits the market:

• Staging Walkthrough
  
• Declutter
  
• Handyman
  
• Carpenter/Plumber (if needed)
• Painting
• Cleaners
• Stagers
• Photography/Videography
  

While your property is on the market:

• Showings
  
• Open houses
• Digital marketing campaigns
• Agent feedback calls
• Social media marketing
  

Closing

Once the property has sold, we move into the closing portion of the process:

• Destaging
• Paperwork sent to:
• Lawyer
  
• Mortgage Broker
• Brokerage
• Moving prep
  

How your property is PRICED

Comparative Market Analysis (CMA)

Determines market value. We, as Agents, determine listing and purchase price based on comparing similar homes that have sold in the same neighbourhood. We add/subtract amounts based on time of sale, lot size, footprint of home and other factors that buyers consider when purchasing a home.

LET'S GO THROUGH THE COMPARABLES OF YOUR PROPERTY!

How to PRICE your property

The Toronto Market moves quickly. Depending on what's happening in the market, we will walk you through the best strategy to sell your home for the most amount of money, in the least amount of time.

3 Pricing Strategies:

• Offer Night Pricing
  
• Conventional Pricing
• Overpriced
  

Market Value

Overpriced

Conventional Pricing

Offer Night Pricing

Bully Offer

An agent can submit a preemptive offer, aka a Bully Offer, before the scheduled offer night. We usually see those offers coming in at slightly lower price than market value.

Important Note - You DO NOT need to entertain a Bully Offer

You can decide ahead of time, or in the moment, to not entertain a Bully Offer and we will ask that agent to bring their offer on Offer Night.

Market Value

Overpriced

Conventional Pricing

Bully Offer

Offer Night Pricing

How your property is MARKETED

Our goal is to get your home in front of as many people as possible. We do that through digital marketing, paid ads, open houses and our agent network.

Internet

Real Estate Agent

Yard Sign/Open House Sign

Friend, Relative, Neighbourhood

Home Builder or Their Agent

Directly From Seller or Knew Seller

Print Advertisement

Print Advertisement

• Predicted to diminish to zero
  
• Best used in conjunction with advertising to the neighbourhood and open houses

Directly From Seller or Knew Seller

• Passed down to children or other family members
• Typically Family Estates
  

Home Builder or Their Agent

• Applies to Pre-Construction ONLY

Friend, Relative, Neighbourhood

• We will provide marketing materials to share with friends and family
• Cold calling and local open houses
  

Yard Sign/Open Houses

• Coming Soon For Sale Sign will be installed within 24 hours of signed agreement
• We run both Weeknight and Weekend Open Houses
• We run longer open houses to ensure the most foot traffic
• We place open house signs throughout neighbourhood
• Two reasons to run open houses:
• Bring in new buyers off the street
  
• Provide an opportunity for a 2nd visit
  

Real Estate Agent

• Talk to top Buyers agents and offer early access to your upcoming listing
• Open our extensive database and talk to our buyers directly
• Post on backend MLS (Broker Pocket) and Buyer Registry Service
• Contact our office leaders to promote your upcoming listing
• Post in industry groups
• Email campaign to over 5,000 agents

Internet

• If you're not using the world's most powerful resource to your advantage, your are throwing away dollars

5 Buckets of Digital Marketing

1. MLS and Listing Syndication
   
2. Brokerage sites and thepriorgroup.com
   
3. Third-Party Real Estate Property Search Sites
   
4. Social Media (Facebook, Instagram, YouTube)
   
5. Paid Facebook and Google Advertising
   

Virtual Package

4.5%

+ HST

• Lockbox Setup/Takedown
  
• Sign Installation/Removal
  
• 3 Listing Updates Weekly
  
• Client Concierge
  
• Property Staging Consultation
  
• Virtual Staging
  
• Professional Photography
  
• Custom Landing Page
  
• Loading Property on MLS
  

• Frogbox and Packing Supplies Delivery - Discount Code
  
• Custom Digital Marketing/Digital Ad Campaigns
  
• Basic Digital Marketing Budget
  
• Virtual and/or In Person Open Houses
  
• Social Media Property of the Week Highlight
  
• Realtor Network New Listing Alert
  

Full Package

5%

+ HST

• Lockbox Setup/Takedown
• Sign Installation/Removal
• 3 Listing Updates Weekly
• Client Concierge
• Property Staging Consultation
• Property Staging
  
• Professional Photography
• Custom Marketing Video
  
• Matterport Virtual Tour
• Custom Landing Page
• Floor Plans

• Loading Property on MLS
• Frogbox and Packing Supplies Delivery - Covered by TPG
  
• Custom Digital Marketing/Digital Ad Campaigns
• Increased Digital Marketing Budget
  
• Custom Feature Sheet Creation
• Virtual and/or In Person Open Houses
• Neighbourhood Wine And Cheese Open House
  
• Social Media Property of the Week Highlight
• Realtor Network New Listing Alert
• Introduction to TPG Preferred Vendors
• One Day Handyman or Touch Up Painting

White Glove Package

6%

+ HST

• Lockbox Setup/Takedown
• Sign Installation/Removal
• 3 Listing Updates Weekly
• Client Concierge
• Touch Up Painting
• Property Staging Consultation
• Property Staging
• Professional Photography
• Custom Marketing Video
• Matterport Virtual Tour
• Custom Landing Page
• Floor Plans
• Loading Property on MLS
• Frogbox and Packing Supplies Delivery - Covered by TPG

• Custom Digital Marketing/Digital Ad Campaigns
• Full Digital Marketing Budget
  
• Custom Feature Sheet Creation
• Virtual and/or In Person Open Houses
• Neighbourhood Wine And Cheese Open House
• Social Media Property of the Week Highlight
• Realtor Network New Listing Alert
• Introduction to TPG Preferred Vendors
• Three Days Handyman and/or
• Postcard Creation and Mail Out
• Reno/Design Walkthrough
• Moving Truck Rental and Packers**

Questions?